The last thing you want to do tonight is write cold outreach and chase an invoice. flor.cam is the entire business desk for everyone who makes things for a living — clients, projects, invoices, real P&L, outreach, and a private AI assistant — so you can be out there creating. Local by default. No business data is ever sent to flor.cam.
First launch: on macOS, open the app once, then go to System Settings → Privacy & Security and click Open Anyway. On Windows, click More info → Run anyway. The builds aren't signed yet — a solo studio, not a smokescreen.
One take on a real vault: unlock the desk, ask what needs your attention, and read the answer — written right on the machine, from your own book. Try filing a whole day yourself in the live demo below.
Real app, real on-device model — no cloud in the loop. The desk’s think-time is trimmed for pace; every answer on screen is the model’s own, generated on the machine.
A real feel for how flor.cam works — click any section in the sidebar. It's a guided demo on this sample studio; the real thing runs on your machine, with your data, offline.
Hi Coach Reyes — circling back on the gym-story reel from last week. One of your members hitting a PR, cut to 30 seconds with your branding — I'll shoot it around your class schedule so nothing gets in the way. Worth a quick call this week? — Flor
Open on the failed take · cut to the fix · land on the final frame.
short-form · one idea · big captionsShow the raw · show the graded · show the invoice line.
talking head + b-roll overlayGolden-hour pour shots and the first bite of the new summer menu — 30 seconds of steam, crema and neon. Shot on the FX3 at the counter.
the new summer menu just hit different at golden hour ☕ 30 seconds of steam & crema — sound ON. #miamicoffee #reels
Hey Flor — ask me what needs attention, price a gig, or hand me a photo of a receipt.
A guided taste — the real thing runs on your machine, with your data, offline.
When you're out on the field, nobody's minding the business. flor is the trusty pair of eyes that stays at the desk — reading your book, spotting what's slipping, and briefing you the moment you sit back down. It never acts behind your back: it drafts and it flags, and you decide.
A niche you've always wanted to shoot for? Describe it — the exact kind of client, down to the detail — and flor helps you wire the whole outreach together: segments, timed follow-ups, drafts in your voice.
flor drafts, you press send — outreach never fires on its own.
A mental block on a client's next piece — or your own? Studio sparks ideas from your pillars, and one press turns one into a shoot-ready concept for that exact client: hook options, the beats, a shot list, captions per platform.
Your ideas, amplified — never made for you.
Clients, retainers, follow-ups, invoices — the desk keeps your whole book in order and flags what needs you: the reply that came in, the invoice going cold, the client gone quiet.
Ready the second you sit down.
Pick the tier that fits your machine — Full, Balanced, or Essential — and the assistant runs entirely on your own hardware, seeing only your vault. Want a bigger brain instead? Sign in with ChatGPT and it thinks on the plan you already pay for, or bring your own Claude or OpenAI key. Switch whenever you like — it only changes who thinks, never where your business lives.
Two modes: Creator for zero-friction posting, Agency for the full suite. Switch anytime.
Kanban from booked → delivered, per-project checklists, a deadline radar, one-tap "draft the invoice."
A month grid that pulls your shoot and deliver dates — every shoot carries a sendable call sheet.
Draft → sent → paid, auto-numbered — overdue money surfaces on Home before it goes cold. flor spots payment receipts in your inbox and matches them to open invoices — or connect Stripe or PayPal read-only and you know when you've been paid the moment one clears. It always asks before marking anything paid.
Costs by category, tax-deductible flags, income pulled from paid invoices — net profit that's real. Snap a receipt, invoice or business card: flor reads it right there on your machine, shows you what it got, and files it once you say yes.
Templates built around your niche, timed cadences, a "who to contact today" queue, and reply-detection that pauses answered leads.
Clients, retainers, health signals, going-cold flags — your whole book of business in one calm place.
One master description → per-platform captions and specs, plus one-click renders of every aspect — for video, and for stills.
Connect your inbox (read-only) — business mail triaged into action / money / FYI.
Pick your trade on first launch and the whole desk speaks it — your Home, your content pillars, your assistant's voice. Eleven designed lanes, not one app with the nouns swapped.
The origin lane, and the deepest — call sheets, per-project profit, a render for every platform, the whole desk.
Galleries delivered, retainers watched — and one master photograph sized for every platform in a click.
Briefs, turnarounds and pay-per-clip income tracked to the dollar, with the render queue at your elbow.
The guest pipeline, the money clip out of every episode, the show run like the business it is.
Offers, student results, and an idea engine that keeps the lessons coming — selling what you know, organised.
The essays, the list, the pitches — and the same chasing, contracts and invoicing, finally off your plate.
A real trade journal — wins, lessons, setups — that quietly feeds your content ideas.
Releases, shows, the story behind the track — a career and an audience with the business half handled.
The brief, the thinking, the invoice — and your stills sized for every platform they'll live on.
Highlights, clip income, community moments — a channel run like a studio.
Growing a media brand that doesn't fit a box? Every tool stays on, and the pillars are yours to define.
Tools that aren't yours step out of the way — a writer is never handed a render queue — hidden, never faked. And every lane shares the half that pays: clients, outreach, contracts, invoices, real P&L. Creator mode for zero-friction posting, Agency mode for the full suite — switch anytime.
flor.cam does those jobs natively — in your own vault, not fragile integrations. Buy once and stop renting.
Even the all-in-one "CRM for video pros" subscriptions run about $97/mo — $1,164 a year, every year. Competitor names are trademarks of their owners; the monthly figures are typical advertised entry plans and vary by tier and promotion. The point isn't the exact number — it's that a subscription never stops, and flor.cam does the same jobs for one purchase.
No flor.cam servers, no telemetry, no account. Your core records live in your own encrypted vault; indexed media stays in your folders, and Snap photos stay as local companion files. Optional cloud AI, mail and payment connections contact only the provider you choose, when you use them. We can't see your business. The desk works with the wifi off, and your records export to plain, readable files whenever you want — including the day you decide to walk away.
Your licence runs two machines — the desktop and the laptop. They sync straight to each other, encrypted under your passphrase, confirmed by a six-digit code you match on both screens. Nothing is uploaded, because there is nowhere to upload it to.
flor.cam is $149 through July 31, 2026. After that it's $499 — the standing price, for good. Same license either way: one key, two machines, every v1 update, owned forever.
LAUNCH149 at checkout.No subscription. No tiers to decode. Buy once — every update to v1 included.
Want to try first? Download the free trial — no account, no card needed — for macOS or Windows →
Yes — honestly. No flor.cam servers, no telemetry. Your business records and credentials live in an encrypted vault on your machine; indexed media stays where you put it. Photos you file through Snap stay as separate local files beside the vault (not vault-encrypted), and optional cloud AI/email/payment connections contact only the provider you choose. We can't see your data because it never reaches us.
One-time. You buy a license key and own flor.cam forever — no recurring charge. Ownership is the whole point.
A solo desk or a two-desk studio — yes, beautifully. One key runs two machines, and Key Sync keeps them on the same book: encrypted end-to-end between your own devices, so the sync itself can't read a byte. Agency mode is the full suite — pipeline, outreach, contracts, call sheets. What flor.cam is not (yet): a multi-seat workspace with logins, roles and permissions. Each license is one studio's private vault; a bigger team runs a key per two desks, and those desks don't share one database. We'd rather tell you that plainly than sell you seats that don't exist.
macOS (Apple Silicon) or Windows 10/11 (64-bit). Your assistant — the optional on-device AI — runs on your own GPU; you pick which one fits your hardware on first launch and it downloads once, then runs offline forever. Voice notes are macOS-only today.
The builds aren't code-signed yet — signing is on the list. Until then: on macOS, open the app once, then go to System Settings → Privacy & Security and click Open Anyway; on Windows, click More info → Run anyway. Nothing in it phones home — the only call it ever makes on its own is a once-a-day ask to flor.cam for the newest version number, with nothing attached, and even that switches off in Settings.
No. Your assistant runs fully offline on your machine — no account, no key, nothing phones home. If you'd rather use a bigger cloud model, you can add your own Claude or OpenAI key; that's optional and stays encrypted in your vault.
Because the thinking is happening on your machine, not in someone's data centre. For those few seconds your computer works about as hard as it does exporting a video — you may hear the fans and see the battery dip. That's normal: nothing is wrong, and nothing leaves. After a quiet stretch flor steps out of memory on its own and comes back the moment you ask.
Always. Back up the encrypted vault, or export everything to plain, readable JSON anytime. Your data is never locked in — even if you stop using the app.
Today flor.cam preps everything and opens each platform's upload page; direct one-tap OAuth upload and live analytics sync are on the roadmap (they need each platform's developer approval). We label what's staged in-app and never fake data.
There's a free 14-day trial so you can be sure before you buy. After purchase, if it's not for you, contact us within 14 days for a refund. See the Refund Policy.
I'm Flor — flor.rgb behind the camera. I built flor.cam because running the business half of a media studio meant renting five subscriptions, feeding client work into other people's clouds, and still doing all the chasing myself.
I wanted one desk that holds the whole business, works offline, keeps every byte on my own machine, and is bought once — the way gear is. Nobody was building it that way, so I did. For my own studio first.
Then it turned out the desk didn't much care what you make. A photographer, a podcaster, an editor, a writer — underneath, we're all running the same business: the same chasing, the same invoices, the same quiet months. So flor.cam is built for all of it now. Same story, wider door: built by a working videographer, for everyone who makes things for a living.
And one thing said plainly: flor.cam exists to bring real creation back to the media sphere. The AI here never makes your work — it buys back the hours the business side was eating, so the ideas in the work stay yours.
Want it deployed into your studio — the whole agentic stack taught to your team? That's a hands-on service I run at florgb.com → Quote the Machine.
See my work — florgb.com →Stop struggling in a saturated market. Find the clients that fit your style — flor.cam handles the business side.