Replaces the stack you rent and the coach you pay. Simple enough for a ten-year-old, deep enough you won't outgrow it. The whole business desk for everyone who creates for a living.
I’m Flor. I shoot for a living, and I built this because the tools were renting me my own business back.
The file saves to your Downloads folder.
About two minutes. You name your studio, pick the passphrase that encrypts it, and write down your recovery kit. Then flor asks five things: your key or your 14-day trial, which assistant to run, whether to use the web search that now comes included, what you shoot and where, and whether Google Drive or YouTube connections should be one-press or self-managed. None of the five is required.
Hi Coach Reyes — circling back on the gym-story reel from last week. One of your members hitting a PR, cut to 30 seconds with your branding — I'll shoot it around your class schedule so nothing gets in the way. Worth a quick call this week? — Flor
Open on the failed take · cut to the fix · land on the final frame.
short-form · one idea · big captionsShow the raw · show the graded · show the invoice line.
talking head + b-roll overlayGolden-hour pour shots and the first bite of the new summer menu — 30 seconds of steam, crema and neon. Shot on the FX3 at the counter.
the new summer menu just hit different at golden hour ☕ 30 seconds of steam & crema — sound ON. #miamicoffee #reels
Hey Flor — ask me what needs attention, price a gig, or hand me a photo of a receipt.
A guided taste — the real thing runs on your machine, with your data, offline. Nothing you do here leaves the page.
The shoot ends and the other job starts — the one with no call time, no day rate and no wrap. This is the hour flor.cam is for. You aren’t buying software. You’re buying the evening back.
Twelve rooms, all reading from the same vault.
No add-ons. No locked tier. Nothing that breaks when someone else ships.
See what each room doesYou pick a desk on first launch. Neither one is a cut-down version with features held back — it’s the same app, showing you the rooms you actually use. Switch whenever, nothing moves.
A short rail and a Home screen that tells you what needs you today. The business half is doing its job underneath; you just aren’t looking at it yet.
The same vault, the full rail: clients, outreach sequences, projects, contracts, call sheets, per-project P&L.
1 licence. 2 machines. 0 accounts.
Your book lives on your desk — and so does the assistant that reads it.
I’m Flor — flor.rgb behind the camera. I built flor.cam because running the business half of a media studio meant renting five subscriptions, feeding client work into other people’s clouds, and still doing all the chasing myself.
I wanted one desk that holds the whole business and works offline. Nobody was building it that way, so I did. For my own studio first.
Then it turned out the desk didn’t much care what you make. A photographer, a podcaster, an editor, a writer — underneath, we’re all running the same business: the same chasing, the same invoices, the same quiet months. Same story, wider door: built by a working videographer, for everyone who creates for a living.
And one thing said plainly: flor.cam exists to bring real creation back to the media sphere. The AI here never makes your work — it buys back the hours the business side was eating, so the ideas in the work stay yours.
Want it deployed into your studio — the whole agentic stack taught to your team? That’s a hands-on service I run at florgb.com → Quote the Machine.
See my work — florgb.com →flor.cam does those jobs natively — in your own vault, not through integrations that break when someone else ships.
Even the all-in-one “CRM for video pros” subscriptions run about $97/mo — $1,164 a year, every year. flor.cam does those same jobs in one app, on your own machine. Competitor names are trademarks of their owners, and the monthly figures are typical advertised entry plans that vary by tier and promotion.
Rather try it first? The trial runs 14 days — no account, no card — for macOS or Windows →
Stop struggling in a saturated market. Find the clients that fit your style — flor.cam handles the business side, and never the work itself.