The whole desk, room by room.
The sales page keeps it short. This one doesn’t. Every room the app ships, every trade it speaks, and the plain answers about where your work lives.
The sidekick your studio never had.
When you’re out on the field, nobody’s minding the business. flor stays at the desk and briefs you the moment you sit back down. It never acts behind your back: it drafts and it flags, and you decide.
Name the clients you want.
Describe the exact kind of client — “wedding venues in Austin” — and flor goes looking. It searches the public web, reads what it finds, and brings back real businesses, each with a link to the page it came from. You tick the ones worth having; flor files them and wires the outreach together: segments, timed follow-ups, drafts in your voice.
flor drafts, you press send — outreach never fires on its own.
Stuck? Spark it.
Blocked on a client’s next piece — or your own? Studio sparks ideas from your pillars, and one press turns one into a shoot-ready concept: hook options, the beats, a shot list, captions per platform.
Your ideas, amplified — never made for you.
Everything stays current.
Clients, retainers, follow-ups, invoices — the desk keeps your book in order and flags what needs you: the reply that came in, the invoice going cold, the client gone quiet.
Ready the second you sit down.
Pick the tier that fits your machine — Full or Balanced — and the assistant runs entirely on your own hardware, seeing only your vault. Want a bigger brain instead? Sign in with ChatGPT and it thinks on the plan you already pay for, or bring your own Claude or OpenAI key. Switch whenever you like — it only changes who thinks, never where your business lives.
Everything the business side needs — nothing it doesn’t.
Twelve rooms. No add-ons, no locked tier, no integration that breaks when someone else ships.
Projects & deliverables
Kanban from booked → delivered, per-project checklists, a deadline radar, one-tap “draft the invoice.”
Calendar & call sheets
A month grid that pulls your shoot and deliver dates — every shoot carries a sendable call sheet. If your crew lives in Slack, Telegram or Discord, one press posts it into the channel they already use.
CRM built for media
Clients, retainers, health signals, going-cold flags — your whole book of business in one calm place.
Email desk
Connect your inbox (read-only) — business mail triaged into action / money / FYI.
Invoices — sent, tracked, paid
Draft → sent → paid, auto-numbered — overdue money surfaces on Home before it goes cold. flor matches payment receipts in your inbox to open invoices, or connect Stripe or PayPal read-only and you know when you’ve been paid. It always asks before marking anything paid.
Expenses, receipts & true P&L
Costs by category, tax-deductible flags, income pulled from paid invoices — net profit that’s real. Snap a receipt, invoice or business card: flor reads it on your machine, shows you what it got, and files it once you say yes.
Brand deals, end to end
The whole arc of a deal in four columns — in talks, making, delivered, owed — built from the prospects, projects and invoices already in your vault, so a card moves because the record moved and there’s never a second board to update. flor flags what’s overdue and drafts the nudge.
Media kit & rate card
The one-pager brands ask for, assembled from what you already keep — your channels, your best work, your rates — and exported as a file you own: no account, no link that expires. Every number carries its source and the day it was pulled, per figure rather than per page. flor invents no number and quotes no industry benchmark.
Outreach that closes
Templates built around your niche, timed cadences, a “who to contact today” queue, and reply-detection that pauses answered leads. Short on leads? flor finds them on the public web — you review what it brings back before anything joins your queue.
Get found
flor reads your own site the way a search engine does and tells you what’s costing you calls — the missing city, the phone number that isn’t there. It checks where you actually turn up, lines you up against the studio ranking above you, and audits your video uploads. No score out of 100 and no invented search volume: every number is counted off the page in front of you.
Pipeline — idea to posted
The content board, built over the ideas and clips you already keep: Sparks → Shortlist → Planned → Posted. Star one, give it a day, mark it posted. A date here is your plan: flor holds no login to any platform, so it can’t post for you and never pretends to have scheduled anything.
Publish & render
One master description → per-platform captions and specs, plus one-click renders of every aspect — for video, and for stills.
Every trade in the media sphere — same business underneath.
Pick your trade on first launch and the whole desk speaks it — your Home, your content pillars, your assistant’s voice. Eleven designed lanes, not one app with the nouns swapped.
Videographer / video agency
The origin lane, and the deepest — call sheets, per-project profit, a render for every platform.
Photographer
Galleries delivered, retainers watched — one master photograph sized for every platform.
Editor / post-production
Briefs, turnarounds and pay-per-clip income to the dollar, with the render queue at your elbow.
Podcaster / interviewer
The guest pipeline, the money clip out of every episode, the show run like a business.
Coach / educator
Offers, student results, and an idea engine that keeps the lessons coming.
Writer / newsletter
The essays, the list, the pitches — and the chasing, contracts and invoicing off your plate.
Trader / market analyst
A real trade journal — wins, lessons, setups — quietly feeding your content ideas.
Musician / audio artist
Releases, shows, the story behind the track — the business half handled.
Designer / visual artist
The brief, the thinking, the invoice — and your stills sized for every platform.
Streamer / gamer
Highlights, clip income, community moments — a channel run like a studio.
General creator
Doesn’t fit a box? Every tool stays on, and the pillars are yours to define.
Your data starts local — and stays yours.
Not a setting you switch on. It’s how the app is built.
Where does my work actually live?
No flor.cam servers, no telemetry, no account. Your core records live in your own encrypted vault; indexed media stays in your folders, and Snap photos stay as local companion files. Optional cloud AI, mail and payment connections contact only the provider you choose.
flor.cam also learns how you work — which rooms you reach for, the words you actually use in your own outreach — and it works all of that out right here, from what is already in your vault. There is nothing to send. The desk works with the wifi off, and your records export to plain, readable files whenever you want — including the day you decide to walk away.
How do my two machines stay in step?
Your licence runs two machines — the desktop and the laptop. They sync straight to each other, encrypted under your passphrase, confirmed by a six-digit code you match on both screens. There is no server in the middle.
When does flor touch the internet?
flor can reach the web when you ask it to — read a link you paste, research a question, check how your own site and videos look to a search engine, or go looking for new clients, using the search that comes included with your licence — or, if you’d rather, a search key of your own or a SearXNG instance you host, which needs no key and no card. It’s on by default, but nothing goes out until you ask, and flor shows you every page it reads.
It reads only the public web: it never signs in to anyone’s account and never touches private data.
What does flor.cam ask Google for?
Only two optional, user-started permissions: Google Drive access is limited to the specific files you choose or flor.cam creates, and YouTube access is read-only so flor.cam can show your own channel analytics inside your local studio. flor.cam cannot publish to YouTube, and cannot read unrelated Drive files.
Is there anything that goes the other way?
One connection does, and it’s worth being plain about. Wire flor to your crew’s Slack, Telegram or Discord and the events you switch on get posted there — and a call sheet carries a client’s name, a shoot address and a contact number, because that’s what a call sheet is. So flor shows you the exact text before the first one ever sends, every event is off until you turn it on, and it goes to your channel — never to us.
The honest answers.
Is my data really private?
Yes — honestly. Your business records and credentials live in an encrypted vault on your machine; indexed media stays where you put it, and photos you file through Snap stay as separate local files beside the vault (not vault-encrypted). We can’t see your data because it never reaches us.
Can my team or agency run it?
A solo desk or a two-desk studio — yes, beautifully. One key runs two machines, and Key Sync keeps them on the same book: encrypted end-to-end between your own devices, so the sync itself can’t read a byte. Agency mode is the full suite — pipeline, outreach, contracts, call sheets. What flor.cam is not (yet): a multi-seat workspace with logins, roles and permissions. Each license is one studio’s private vault; a bigger team runs a key per two desks, and those desks don’t share one database. We’d rather tell you that plainly than sell you seats that don’t exist.
What it does do: flor posts into the channel your team already uses — Slack, Telegram or Discord. Call sheets, a morning brief, an invoice that cleared. You choose which events go, and you see the exact text before the first one sends. It does not give your team accounts, logins, roles, or a shared database — your vault is still yours, on your machine.
What do I need to run it?
macOS (Apple Silicon) or Windows 10/11 (64-bit). Your assistant — the optional on-device AI — runs on your own GPU; you pick which one fits your hardware on first launch and it downloads once, then runs offline forever. Voice notes are macOS-only today.
Why does my computer warn me on first launch?
The builds aren’t code-signed yet — a signing certificate is a yearly cost this hasn’t taken on. Nothing is wrong with the download; your operating system just can’t yet check who published it.
On macOS: open the app once, then go to System Settings → Privacy & Security and press Open Anyway. On Windows: press “More info” on the SmartScreen notice, then “Run anyway”. You only do this once.
Does the AI write my work for me?
No, and it isn’t meant to. flor drafts the paperwork — the outreach note, the follow-up, the invoice line, the call sheet — and you press send on every one of them. It never touches the thing you actually make. That’s the whole reason it exists: the hours it gives back are the hours you spend creating.
What’s your refund policy?
There’s a free 14-day trial so you can be sure before you buy — the whole app, with one exception worth knowing up front: Key Sync pairs your machines using your licence key, so a second desk starts syncing the day you buy. After purchase, if it’s not for you, contact us within 14 days for a refund. See the Refund Policy.
Why do my fans spin up when flor is thinking?
Because the thinking is happening on your machine, not in someone’s data centre. For those few seconds your computer works about as hard as it does exporting a video — you may hear the fans and see the battery dip. That’s normal: nothing is wrong, and nothing leaves. After a quiet stretch flor steps out of memory on its own and comes back the moment you ask.
What happens if I stop paying, or you disappear?
The founding licence has no expiry, so it keeps working. Whatever you’re on, your records live in files on your own disk and export to plain, readable formats whenever you want — including the day you decide to walk away. There is no server to switch off and no account to lock you out of.
Seen enough?
Go out and create.
The trial runs 14 days. No account, no card.